YOUR IDENTITY IS THE STRATEGY

ATTENTION: experts, consultants & speakers

Content Strategy Session

Ready to show up boldly, attract perfect clients, and dope opportunities?

What this session is...

The Content Strategy Session is for service providers and personal brands who want to create their own content, but want it rooted in identity, clarity, and strategy, not trends or pressure to be perfect.

Using my 4Cs of Content System™ and SWERVE™ storytelling framework, we map out 90 days of content that:

🙌🏾 Sounds like you

🙌🏾 Reflects your values and lived experience

🙌🏾 Builds credibility and trust

🙌🏾 Feels sustainable instead of draining

And most importantly...converts your audience into clients.

Stop guessing, stop forcing content, and start showing up with intention, confidence, and alignment.

You Walk Away With:

A clear content direction aligned with your brand voice and identity.

 Defined content themes that position you as an authority.

 Story angles you can pull from your real life and work.

A 90-day content plan you can easily execute on your own.

Confidence in your messaging.

Stop posting random shit for the sake of visibility

Book this session if you...

  • Want to create your own content but need structure and clarity

  • Are tired of randomly posting just to post

  • Been ready for your content to hit

  • Don't want to perform online and just want to show up as you are

Your brand will stop sounding safe, and start turning heads

Why Hire Melly as Your Personal Brand Strategist

I don't just build brands....I help you reclaim your identity

When I started my resume writing business back in 2009, I was just trying to make a living doing something I loved (writing).

But along the way I started mimicking the corporate persona. Trying to speak in the corporate lingo, trying to 'sound' professional, using language that didn't belong to me, performing intelligence I already had.

I AM intelligent, I didn't have to pretend. But I didn't trust that MY authentic voice was enough.

So...I put on an act...a mask (in my OWN damn business).

It was exhausting to be honest.

Then, life smacked the shit out of me.

Twins.

Postpartum depression.

Deep identity issues.

That's when I stopped performing.

I showed up as myself.

Unmasked. Unfiltered. Unapologetic.

That's when everything changed.

Opportunities found me.

Media outlets sought me out.

High-paying clients flocked to me.

Most branding experts will tweak your colors, fix your bio, slap a cute brand title on you and call it a day.

#SurfaceWontSuffice

The work I do is deep. Personal branding to me is about IDENTITY.

When we work together, I help you peel back the layers of who you were told to be...so you can show the world who TF you are!

your voice and refine your message, so you no longer have to put on a persona to show up.

Stop performing professionalism and start attracting your tribe with bold authenticity.

Oh...you looking for credentials? No worries...I have those too!

Melanie L. Denny (Melly D)

  • Certified Digital Brand Strategist

  • Nationally Certified Online Profile Expert

  • 3X award-winning resume and personal branding writer

  • Orlando’s Top 13 LinkedIn Experts (2023)

  • 100+ trainings, podcast interviews, and TV appearances

  • 30+ media features & quotes (Forbes, HuffPost, LinkedIn News, et al)

"She captured the essence of who I am — as a brand and as a person."

⭐⭐⭐⭐⭐

"I thought I was pretty good with writing, but Mel took my branding to a whole ’nother level.

She wanted to tell my personal story, and I never thought about that because we're always thinking about our businesses. I could not believe how she captured who I am; the essence of who I am as a brand, as a business owner, and just as a person.

So to say that Mel is a top personal branding consultant and specialist is an understatement. She is the bomb.com. So thank you, Mel, for taking my brand to the next level."

- Nickquolette Barrett

The Get Hired Strategist

Content Strategy Session

For service providers and personal brands who are ready to show up with bold authenticity using their real voice...not ChatGPT corporate copy.

Map out 90 days of intentional content rooted in your identity, voice, and business goals. You’ll walk away knowing exactly what to say and why you’re saying it.

Content strategy session

Let's clarify your message and map out 3 months of content

$1500

  • 90-Minute content strategy session

  • Content plan for 90 days using the 4Cs of Content System™

  • Defined content pillars, messaging clarity and hooks

  • Storytelling angles that hit using the SWERVE™ storytelling framework

"Believe me, the return on investment is worth it"

⭐⭐⭐⭐⭐

“Before I worked with Mel, I did not have a brand. Sure, I created content on LinkedIn, but I didn't know what distinguished me from other career coaches.

After working with Mel, she helped me create a brand, website, and strategy. This ensured I was seen as an expert in my field and targeted my ideal audience.

Mel's selflessness and desire to see her clients succeed in their branding and business truly stand out. While a testimonial alone cannot fully convey how much Mel helped me, I can say you need to utilize her service. Believe me, the return on investment is worth it.”

- Kareem Rogers

The Fit Recruiter

STILL NOT SURE?

Frequently Asked Questions

Have questions about how we can elevate your brand with powerful, authentic content? Here are the questions that need answers. If you don’t see your question here, chat with us or feel free to email [email protected].

What exactly is this session?

This is a 90-minute, one-on-one strategy session where we clarify your messaging and map out 90 days of intentional, brand-aligned content. We focus on identity, positioning, and strategy through storytelling without following trends or using templates.

What will I walk away with?

You’ll leave with a clear content direction, defined content pillars, storytelling angles, and a 90-day content plan you can execute on your own. Most clients say this replaces months of guessing and overthinking.

Is this a coaching call or a done-for-you session?

Neither. This is a strategy session. I lead the process, ask the right questions, and give you clear direction. You'll then create and post the content yourself after the session.

Is this for me?

This was designed for service providers, consultants, coaches, experts, and personal brands who want to create their own content but need clarity, structure, and positioning. It’s especially helpful if you feel stuck between sounding “professional” and sounding like yourself.

What if I want done-for-you content instead?

If you’re looking for someone to write or manage your content for you, this may not be the best starting point. This session is for people who want to own their voice and execute the content themselves. We do offer content services which you can learn more about here.

What do I need before I book?

You don’t need everything perfectly defined, but you should have a general sense of what you do, what you offer, and who you want to serve. We’ll refine your messaging during the session, not build your business from scratch.

How should I prepare for the session?

Once you book, you’ll complete a short intake form so I understand your brand, goals, and challenges. No prep work beyond that is required.

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